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Why AI Isn’t Replacing Affiliate Marketing After All

“AI will make affiliate marketing irrelevant.”

Our new research shows the opposite.

Levanta surveyed 1,000 US consumers to understand how AI is influencing the buying journey. The findings reveal a clear pattern: shoppers use AI tools to explore options, but they continue to rely on human-driven content before making a purchase.

Here is what the data shows:

• Less than 10% of shoppers click AI-recommended links

• Nearly 87% discover products on social platforms or blogs before purchasing on marketplaces

• Review sites rank higher in trust than AI assistants

Download the full report to see what this shift means for brands navigating the AI era.